Overview
Intakes :-
Fall / Spring
Years :-
1 Year and 3 Months
Time :-
Programs :-
Master
Modes :-
On Campus
Language :-
- English
About This Program
This programme enables students to gain knowledge and skills in strategic and digital marketing that are in high demand in the business world of today. The programme blends both theory and practice, using advance teaching methodologies based on simulation games, real business cases, collaboration with experts and market research to ensure that students gain the necessary skills and knowledge to operate in a digital business environment.
Admission Requirement & Criteria
Eligibility Criteria
- A strong academic background
- Bachelor or equivalent (Diploma)
English proficiency (one of the following):
- TOEFL > 80 IBT
- TOEIC > 750
- IELTS > 6.0
- > Cambridge Proficiency Exam > B2
OR
> Native Language
OR
> Previous studies taught in English (minimum 2 years)
Curriculum
By choosing this Master of Science, you will study modules such as:
- Omni-Channel Consumer Behaviour
- Marketing of Innovation
- Integrating Online and Offline
- Marketing Communications
- Marketing research
- Customer Experience Management
Digital Marketing and Communication
- Digital Marketing and Branding
- Database for Direct Marketing and E-CRM
- Digital Advertising and Communication
- Web-Based Project Management
- Designing User Experience & Web analytics
Strategic Marketing
- Contemporary Brand Management
- B2B Marketing
- International Marketing Management
- Marketing Intelligence and Pricing Strategy
- Omni Channel Distribution and Retail Management
Career Opportunity
Rennes SB supports students on a daily basis as they develop their career plan.
Thus, throughout their programme, Rennes SB students benefit from:
- privileged interlocutors,
- career workshops,
- events to facilitate regular meetings with managers and HR representatives from partner organisations,
- “My Career Platform” to access career advice and internship and employment offers.